Tracking email opens with Google Analytics also works using tracking pixels but the tracking process is a lot more complicated and time-consuming. Read receipts rely on the recipient accepting the email return receipt, which is not always guaranteed. This is how Outlook tracks email opens but it’s a lot less reliable than pixel-based tracking. Google Workspace does offer a read receipt option, but they're limited to Google's customers, and their concept and technology are extremely limited. Then, when it is opened the tracking pixel is downloaded and sends a call to our servers to let us know the mail has been opened. When you send an email, Mailtrack automatically adds a tracking pixel (a really small image) to that email. In the case of Mailtrack, we use pixel-based tracking. ![]() ![]() It is particularly useful if you need to follow-up with someone about a job application, for example, or chase up a sales lead. What is Mailtrack?īut what exactly is email open tracking and how does it work?Įmail open tracking is the process by which you can monitor if someone opened an email. Mailtrack lets you track if someone opened an email you’ve sent them.
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